The United States Padel Association (USPA) has announced a new strategic partnership with Pendular, a global leader in automated padel highlights and AI-driven sports content. The collaboration represents a significant step forward in the USPA’s efforts to expand streaming, digital coverage, and player exposure nationwide.
Pendular, whose technology is trusted by leading international sporting organizations, including Premier Padel, will serve as the USPA’s official technology partner for automated content creation. The partnership will enable the USPA to scale video highlights across the Nox USPA Circuit and select national competitions, bringing consistent, professional-quality content to players, clubs, and fans nationwide.
Expanding Visibility Through Streaming and Highlights
As padel continues to grow rapidly in the U.S., access to high-quality video highlights has become essential for elevating the sport’s profile. Through this partnership, the USPA plans to significantly expand the availability of match highlights and short-form video clips from USPA-sanctioned tournaments.
Pendular’s AI-powered platform enables matches to be captured and automatically transformed into shareable highlights, social-ready clips, and in-game moments, without the need for large production teams. This will enable the USPA to expand coverage across more events, ensuring that fans will have greater visibility to the top players in the USA than ever before.
For athletes, this means increased exposure, the ability to share performances with coaches, sponsors, and fans, and a growing digital footprint as padel continues to professionalize in the United States. For the Nox USPA Circuit tournaments, it creates new opportunities to promote events, engage local communities, and attract spectators both on-site and online.
Supporting the Growth of the USPA Circuit
The partnership with Pendular is a key component of the USPA’s broader strategy to strengthen the competitive ecosystem. By expanding match highlights coverage, the USPA aims to showcase the talent across the circuit.
“Our mission is to grow padel at every level, and a critical aspect of that is creating more visibility,” said Scott Colebourne, Executive Director of the USPA. “Pendular brings world-class technology that allows us to tell the stories of our players and tournaments in a scalable and consistent way. This partnership helps us elevate the Nox USPA Circuit and give athletes the exposure they deserve.”
As the volume of USPA-sanctioned events continues to increase, Pendular’s technology will help centralize content creation and streamline workflows, ensuring that matches and moments are captured and shared efficiently across digital platforms.
A Shared Vision for the Future of Padel
For Pendular, the collaboration reflects a long-term commitment to supporting padel’s expansion in the U.S. market.
“Padel in the United States is entering a decisive stage,” said Carlos Ballesteros, CEO and Co-Founder of Pendular. “Our experience working with top-level padel internationally has shown us the power of automated highlights and streaming to grow audiences and engage fans. Partnering with the USPA allows us to apply that technology at scale and support the sport’s continued evolution in one of the fastest-growing padel markets in the world.”
Together, the USPA and Pendular aim to establish a new standard for capturing, sharing, and experiencing padel, creating a more connected, visible, and engaging ecosystem for players, clubs, and fans alike.
About Pendular
Pendular is a global leader in automated padel highlights and AI-driven sports content creation. The platform automates the production, distribution, and monetization of sports video at scale and is trusted by major international rights holders across multiple sports. Headquartered in Madrid, Pendular continues to expand its footprint in the United States.
About the United States Padel Association
The United States Padel Association (USPA) is the national governing body for padel in the United States. The USPA is dedicated to developing, promoting, and regulating the sport through competitions, grassroots programs, national teams, and strategic partnerships that support the growing padel community nationwide.