By democratizing sports broadcasting, a new partnership with Pendular is turning local matches into viral moments without the need for large production crews.
As padel continues its explosive growth across the United States, the United States Padel Association (USPA) faced a scaling challenge common to rapidly growing sports: How do you provide professional-grade visibility for a nationwide circuit without the massive overhead of traditional broadcast crews?
The answer in 2026 has been artificial intelligence.
In a landmark partnership, the USPA has integrated AI-powered highlight technology from Madrid-based Pendular across the Nox USPA Circuit. The collaboration is fundamentally changing how the sport is consumed in America, turning live match footage into automated, highly shareable digital content in real-time.
Solving the Production Bottleneck
Historically, producing high-quality sports highlights required satellite trucks, on-site engineers, and hours of manual video editing.
Pendular’s platform bypasses this entirely. Trusted globally by entities like Premier Padel, the system taps directly into the existing streaming hardware already installed at USPA Member Clubs. Using advanced AI, it automatically identifies key plays, intense rallies, and match points, then clips and packages them into professional highlight reels within minutes of the action.
“Our mission is to grow padel at every level, and a critical aspect of that is creating more visibility. Pendular brings world-class technology that allows us to tell the stories of our players and tournaments in a fast, scalable, and consistent way”, said Scott Colebourne, Executive Director & CEO of the USPA.
From Promise to Proof: The 2026 Nox USPA Circuit
The technology has already been stress-tested at the highest levels of the circuit this year:
- USPA 1000 Urban Padel: The system delivered rapid-fire automated highlights that captured the fast-paced action of the event. The immediate turnaround allowed athletes to share footage directly with coaches, sponsors, and growing fan bases on social media while the tournament was still top-of-mind.
- USPA 2000 PlaybyPoint Las Vegas Open: Stepping up to the highest-tier event in the partnership, the AI system matched the scale and prestige of the premier tournament held at P1 Padel. It captured the faster, sharper, and more competitive play that defines the USPA 2000s, packaging it into content that traveled far beyond the Nevada courts.
The Business of Visibility
For the business of padel in America, the significance runs deeper than viral video clips. Consistent, high-quality media coverage is the bridge that transforms a competitive sport into a spectator sport. It provides the necessary ROI for brand sponsors and gives regional athletes a national platform.
“By using AI to turn existing club cameras into an automated content engine, we are giving the USPA the digital infrastructure it needs to match the incredible speed of padel’s growth in America”, noted Carlos Ballesteros, CEO & Co-Founder of Pendular.
As the 2026 season unfolds, the USPA and Pendular are proving that the future of sports media doesn’t necessarily rely on bigger budgets, but on smarter technology. By lowering the barrier to entry for broadcast-quality content, they aren’t just recording the game. They are accelerating padel’s growth.